selling your home

Our brokerage has access to the industry's premier suite of digital applications & trademark technology. Our interactive CMA uses real-time MLS data to zero in on the most relevant comps, while our team presence confirms local trends that affect prices. Two strategies we factor in are emotional-based marketing with position and leverage planning.

 

We have the experience and knowledge to properly and professionally negotiate with the other party. With your best interests in mind, we get our clients the price and terms that work best for their needs.

 

Relationships and reputations mean everything in this business. Not only do we have amazing working relationships with other realtors, but we also have connections and recommendations for all things house-related. Our connections include; home inspectors, home warranty companies, contractors, title companies, mortgage lenders, home insurance agents, financial advisors, professional photography, professional videography, staging services, lawn care services, and cleaning services.

We provide professional photography, drone shots, listing videography, open houses & broker opens (if appropriate), paid targeted listing ads online, a strong social media presence, mailers, email blasts to agents, and a well-thought-out strategy specific to your home and community.

 

Walk through the home with “buyer’s eyes”. We provide a pre-shot checklist so you can prepare your home, declutter, and clean so your home showcases the best. We can connect you with our trusted contractors if needed to fix necessary repairs, update, stage where needed, or fine-tune curb appeal. We can provide you with a personalized timeline with to-dos and deadlines based on your desired moving goals.

 

Over the years, we have perfected a formula for selling and marketing real estate. We have spent tons of time maximizing our value and listing strategies to the point where we are confident to get an incredible response every time. We believe each home has a story or brand behind it. Everything has to be done strategically whether that is staging, photography, videography, open house, or mailers because the home is a product of design.

 

The first and foremost important thing when listing a home is getting the price right. We work with our clients, look at comps, and factor in current market conditions to price their homes appropriately. You can market the home anyway but it will not work if it is not priced correctly to bring in buyers. This is something that many agents shy away from. What works best for us is setting the right price instead of trying to match the inflated numbers. Pricing your property right means multiple people are interested, leading to an increase in price as buyers compete.

 

Each home is marketed specifically for that area and the home features. This will help your home stand out and give you the best chance of selling your home quickly. To help you get the most out of your home, we create professional, exciting virtual real estate tours and share them on major platforms like Instagram, Facebook, and YouTube. One of the biggest sources of traction is through sophisticated ad platforms on Facebook and Instagram. We capture email addresses and phone numbers of potential buyers and then follow up with them to schedule in-person tours to view your property. This also extends into our email marketing campaigns, which are highly effective at marketing the homes we list.

We help you maximize your profit! From developing ideas to creative marketing strategies, we constantly evolve to stay ahead of the curve and deliver exceptional results. We deliver success, elevating new heights of achievement. Our team brings unparalleled knowledge and insight to every transaction. When you list with The Cook Group, you are guaranteed and proven to have better results. Our high-end marketing and expert strategies allows your home to compete in any market. The Cook Groups statistics speak for themselves. Our average list-to-sold price ratio is higher than the average realtor, along with our homes having fewer days on the market. Are you ready to profit more and preserve your equity with fewest days on the market?